Christian Rudder, the site’s co-founder, says: “OKCupid users are certainly no more open-minded than they used to be.
If anything, racial bias has intensified a bit.” A close friend, Sarah, is living proof of this.
They’re just following suit.” That’s more understandable – after all it’s been going on for centuries.
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No matter how much fashion designers put ethnic models on catwalks, the majority of magazine covers, movies and adverts show white women.
It's why Barnett says that men desire white women, and the OKCupid data reflects that.
The one thing we do all agree on is that it comes down to society.
In Western culture, there is still a 'white' beauty standard.
this white standard of beauty, and all of the subtle influences and consequences it causes.
People like Sarah tell me they’re “so used to guys not messaging" them back because of their skin colour, and other people admit to me they would never fancy someone of a certain race because they’re "only attracted to white people." It has become so normalised that we're no longer questioning it.
You’ll also get the odd comment from racists who just want to tell you how much they don’t like your skin.
One of the most telling incidents occured more than a year ago when a friend was using online dating site OKCupid.
A man messaged her, telling her how attractive he thought her “Latino tan” was.