“Lone Survivor” is based on Navy SEAL Marcus Luttrell‘s non-fiction account of how his elite unit was ambushed and fell in the rocky mountains of Afghanistan.
As told by Berg, it is a film full of fire and fury and men doing incredibly manly things.
Kitsch was cast because he “is one of those rare actors who delivers raw power, with an approachable sensibility that rings true to this game and the ‘Call of Duty’ franchise,” Ellis said.
The concept was to make the spot look like a single take, one long continuous shot that plays with the current trend of Go Pro videos and packs in a considerable amount of CG and actual stunt work. “The ‘Call of Duty’ commercials really are the gold standard of television commercials,” Berg said.
Adds Ellis: “The launch spot reminds the ‘Call of Duty’ faithful why we’re their brand and welcomes new players into the family,” Ellis said.
“It’s about getting people excited and talking about the game.
And we broke the gunfight into about 25 different experiences and treated each moment like it was its own mini-movie and we had pre-production meetings on each sequence. People you trust, people you’ve been in it through good times and bad times. When you go through rough times and come out of it with that connection, that’s real friendship. There’s been talk here and there about a “Friday Night Lights” movie. I think all of them as actors want to be able break free of that stereotype and that persona. I did direct The Rock in a Super Bowl commercial for milk last year, which was fun, and I’m going to direct him in an HBO show called “Ballers” in January. But with “Hercules,” I’m just an executive producer.
The goal was to treat it like a symphony, where there are moments that are calm and quiet and other moments that are violent and intense. I think that these guys like Kyle are working hard to have careers that go on beyond “Friday Night Lights.” I understand them not wanting to do a film. And you’re involved with Brett Ratner’s “Hercules” movie with The Rock. It was something that I was maybe going to do a long time ago but they kicked me out. Why do you think it was so difficult to get it off the ground?It actually wasn’t that difficult to get the film made, financially. I thought David Lynch‘s version left room for a different interpretation. But these guys have a real appetite for adventure and that’s what I found to be common with most SEALs.cohorts Emmett/Furla/Oasis Films’ Randall Emmett and George Furla, and Peter Berg and his Film44.E/F/O will finance the film, and Emmett and Furla will produce with Berg and Kitsch.When you say yes to a ‘Call of Duty’ spot it’s not without a level of responsibility.