How does Kik stand a chance, competing with such social networking heavyweights?
Kik’s advantage comes from the fact that it’s not crippled by the weaknesses of its competitors: Snapchat’s ephemerality, Facebook’s reputation with teens, and Whats App’s foreign focus.
“There are a number of things we can monetize,” Marcus said, pointing to the fact that We Chat users do everything from hailing cabs to exchanging business cards through the app.
Lastly, as The Information reported in October, Snapchat has big plans for its own We Chat-like platform strategy.
Celebrities record morning wake up greetings for the We Chat users who pay to receive them.
We Chat has, in part, inspired the current messaging app explosion.
In terms of a core product, Snapchat is a tough sell to be a portal for other apps.
Disappearing pictures and video don’t exactly lend themselves to things like bank account management and e-commerce transactions. “What if you were drunk and you accidentally sent someone 0? It’s possible that Snapchat will figure out how to integrate more serious, permanent types of products into its platform.
Mark Zuckerberg was studying We Chat when he snapped up Whats App for billion.
Facebook’s new Messenger chief, David Marcus, told Bloomberg the company will be pursuing a We Chat strategy with Facebook Messenger.
It’s believed to drive a lot of traffic – and revenue – to its parent company [company]Tencent[/company].