Include your most sociable interests in your profile ..your solitary passions. For example, if you love film, mention the cinema, not the fact you recently lost an entire weekend to Netflix.
Write a brief, upbeat profile Nothing too deep or too long.
Selecting a Username A good username should tempt potential partners to open your profile and learn more, Donaldson says, so you want it to stand out.
"Electronics", bizarrely, works well for both sexes.
Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".
The most successful photos are taken in daylight, using an SLR camera (not a smartphone), and show just one person, not a group. Include a photo of you engaged in an interesting activity Like playing an instrument, a sport, or in an unusual location.
These photos create the most conversations because they break the ice.
And don’t include alcohol, group shots of friends, or a hastily photoshopped-out ex.
Use an outdated photo Anything over 12 months old needs updating.
Imagine you're talking to someone you've just met in a bar: how would you describe yourself and your lifestyle?
DON'T Use a photo taken with a flash Research shows they age your face by seven years.
Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).
Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.
"Men are visual," Donaldson says, "So if you don't appeal to their sense of beauty, they will not write to you." He recommends one or two photos minimum but never more than four.