Only 38 percent of men said they felt the same way.It’s like that old quote, often attributed to Margaret Atwood: Women are afraid men will kill them.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s $2.2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
Most interesting to me: These two numbers leap up significantly among affluent or college-educated Americans.
Forty-six percent of college graduates know people who met their spouse or partner online.
Middle-aged Americans, 55 to 64, are now twice as likely to try looking for someone online since 2013.
The technology also gained some users among 45-to-54-year-olds.
Across all American adults, use of dating apps tripled, though the raw numbers aren’t as impressive.
In 2013, three percent had used a smartphone dating app. The study polled 2,001 adults in the United States, mostly during June of last year.
With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
It’s not clear that the young and perky are the best market for corporate matchmakers.
Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.